The group was the brainchild of our very own designer, Leanne, in collaboration with two other local business women. So we were part of the business from the get go. After enjoying a brand workshop where we explored the ins and outs of the business, establishing the business name, mission and values, we moved on to the fun part of bringing the vision to life.
The main concept of the brand is the coming together at ‘The Hive’ to network and collaborate whilst having the freedom to come and go as required. The concept is visualised through hexagonal shapes floating around freely and joining up to establish a network.
The brand’s marketing was planned to be solely online so needed to come across well on digital platforms. Using bright bold colours, modern typography and dynamic design, the brand’s messaging is communicated quickly and effectively through the use of contrast and clean design. The overall feel is welcoming, fun, friendly and professional.