Beauty Brands Connector


A beautiful brand re-fresh for the Beauty Brands Connector. It was so refreshing to work with a company that understands the importance of looking your best and making the right connections.


The Beauty Brands Connector, does exactly that! Connects brands to the beauty and aesthetic industry. Company owner and founder, Helen has spent over 30 years working as a therapist and trainer within the industry and since 2019 has used her wealth of experience to help brands and businesses grow and thrive by making the right connections.

Working with luxury independent brands world-wide, Helen’s mission is to take brands to market, increase brand awareness and also their market share. This also enables Helen to support salons and clinics by identifying any gaps in their business — and connect them with the right product, equipment or training.


Having reviewed Helen’s existing logo design and branding, we decided a brand refresh would be a great solution to give the brand that professional, luxe vibe.

Keeping with the same colour palette of navy and rose gold, we gave the brand colours a tweak and introduced a set of secondary colours to give more contrast, and a bright and fresh feel.

A brand new logo was created with ‘connections’ playing as a key part in the new visuals. A simple, modern overlap and connecting of letters was introduced along with a repeat linking pattern — subtly emphasising the ‘connections’ concept.

The new branding was then applied to social media, business stationery, social media and digital brochures before finally gracing the pages of the beautiful WordPress website. Check it out here:

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