Having reviewed Helen’s existing logo design and branding, we decided a brand refresh would be a great solution to give the brand that professional, luxe vibe.
Keeping with the same colour palette of navy and rose gold, we gave the brand colours a tweak and introduced a set of secondary colours to give more contrast, and a bright and fresh feel.
A brand new logo was created with ‘connections’ playing as a key part in the new visuals. A simple, modern overlap and connecting of letters was introduced along with a repeat linking pattern — subtly emphasising the ‘connections’ concept.
The new branding was then applied to social media, business stationery, social media and digital brochures before finally gracing the pages of the beautiful WordPress website. Check it out here: BeautyBrandsConnector.com