The project was to take Hayley’s existing logo design and spin it into a brand that is totally Hayley and totally Sheffield. A creative city that is unlike any other, where indie and alternative go hand in hand with elegance and class. Full of quirky venues, from heritage museum buildings to epic warehouse spaces and couples who love to do things differently with style.
The brief was to work on a personal brand that set’s Hayley apart and matches up with her professional and unique approach without being too alternative, rather a hella cool down to earth, and fun vibe.
Hayley’s photography really does speak for itself – way more than any thousand words, you can see more of her style on her website and social channels.
Pen at the ready, a range of doodles were created, inspired by Hayley’s tattoo’s with a pretty pastel colour palette, retro typography and of course the black logo – Hayley’s signature colour.
Totally badass and completely fun with a hint of pretty!