Mission Economics helps mission-led organisations in the public, private, and charitable sectors measure social value through research, AI-powered web applications, and digital technology.

Founded by Dr. Allan Little, former government economist of 18 years and Chief Economist at State of Life, Mission Economics has a proven track record. A John Hoy Memorial Award winner for the best economic analysis in Government, Allan co-wrote the Treasury’s Wellbeing Guidance and led central economic teams in major government departments.

If your mission is to improve lives, Mission Economics will help you measure what matters, so your analysis lines up with your goals.

Our mission was to craft a brand from the ground up that reflects Mission Economics’ expertise and purpose while subtly nodding to ‘the mission,’ space, and exploration without feeling cliché.

Choosing our ‘The Works’ package, Mission Economics received a complete brand identity, with website to match. The new bold logo features a symbolic ‘M’ formed by two arrows and subtly evoking a rocket gives a sense of momentum, direction and ambition.

We developed a bootstrap-inspired colour palette, organised a brand photography shoot, and introduced celestial-inspired gradients and background imagery for a cohesive visual identity. The website was fully designed then handed over to local developer Websites By Lucy for a precise and polished build. A fully responsive layout, ensured seamless performance across all devices.

The result? A brand and website that feel as purposeful as Mission Economics itself—bold, forward-thinking, and built to inspire. See the website here: missioneconomics.org

“Think globally, brand locally! Initially sceptical about brand consultancy (blame W1A and Mad Men), I met Leanne and Martin at Sheaf Design Works here in Sheffield. Their down-to-earth approach delivered results for Mission Economics that blew me away. Great design doesn’t need a fancy London agency – sometimes the best talent is right around the corner. Highly recommend Sheaf Design Works for anyone seeking to transform their brand. THANK YOU, Leanne and Martin!”