Midlife Fitness Coaching is an online health and fitness coaching business run by Anna Lowe PHD and business partner Bev Davies. Experienced coaches Anna and Bev are also experienced health professionals, so everything they do is underpinned by the best available evidence.

Their personalised programmes and high-touch coaching support help busy women in midlife to improve their fitness and nutrition and future-proof their health.

See more on their website.

We loved Anna and Bev’s ethos and approach, especially how precisely they know and serve their niche audience. So working together, we refreshed their brand to bring their mission to life and showcase the brilliant work they do for busy women in midlife.

With the strategy already in place, we focused on a new logo and brand identity that’s modern and bold but with a soft, approachable edge, perfect for their midlife female audience. High-contrast elements combined with clean, confident typography ensure the brand stands out and engages beautifully across digital platforms, where most of their coaching magic happens.