MASONS ARMS
New Brand Identity for a West Yorkshire Favourite – Masons Arms, Ackworth
Dating back to the 16th century, Masons Arms is a historic coaching inn full of character, with open fires, cosy stone fireplaces, and a warm welcome. Nestled in the heart of the picturesque village of Ackworth, it’s the kind of place where tradition and community go hand in hand.
Logo design
Brand design
Signage design
ABOUT MASONS ARMS
Whether you’re stopping in for a quiet pint, catching live music at the weekend, or soaking up the sunshine in the popular beer garden, Masons Arms offers a relaxed, friendly atmosphere that feels like home.
In anticipation of a new partnership with South Elmsall’s Mug and Martini, The Masons Arms will soon introduce an exciting food and cocktail offering, arriving in summer 2025. Our branding work was designed to complement this collaboration, creating a visual connection between the two venues.
THE PROJECT
Following recent renovations inside and out, we were brought in to create a fresh new brand that reflects the quality and charm of this local institution — while setting the stage for what’s next.
The new identity strikes a balance between heritage and modern appeal. A refined line illustration of the venue anchors the brand — a nod to the inn’s iconic 16th-century roots. We paired this with warm, deep colours and minimalist typography to bring a contemporary edge while staying true to its character.
The new logo and signage are already in place, with updated menus and a brand-new website coming soon — just in time for the next chapter in The Masons Arms’ story.