Children in Distress
BRAND REFRESH | SOCIAL MEDIA DESIGN | BROCHURE/LEALFET/POSTER DESIGN
It was a privilege to be involved in this brand refresh project for UK-based children’s charity Children in Distress. We brought their branding up to date and freshened up their whole look to help them reach more people online and in print.
ABOUT CHILDREN IN DISTRESS
Children in Distress are a small UK charity founded in the UK in 1990. They raise funds in the UK to help the most vulnerable children in Romania and provide specialist hospice care, educational community outreach and respite care for children, their families, and carers in Romania through our sister charity Copii în Dificultate. Discover more about the important work they do here childrenindistress.org/who-we-are/
THE PROJECT
2024 sees Children in Distress celebrating 35 years, what better way to celebrate the charity’s success than with a brand refresh and new website. Working with their existing logo we gave the charity a completely new look brand including a vibrant colour palette, brand pattern and design style.
The fresh new look has been established to help grow awareness and reach more people both online and in print.
We gave the tired brand a new modern feel and applied it to everything from flyers and posters to social media and coming soon is their new website. We also designed their 24 page newsletter ‘Vision’ which is distributed electronically and printed and sent out to supporters. Check it out here: Vision – Winter 23/24
