Children in Distress
It was an privilege to be part of the brand refresh journey for Children in Distress, a UK-based charity that brings hope to the most vulnerable children in Romania. We gave their branding a fresh new look, aligning with their mission to make a bigger impact both online and in print.
Brand design
Social media graphics
Exhibition design + print
Stationery design + print
Newsletter design
Brochure, leaflet/poster design +print
ABOUT CHILDREN IN DISTRESS
Children in Distress are a small UK charity founded in the UK in 1990. They raise funds in the UK through donations, events, sponsorship and charity shops, to help the most vulnerable children in Romania and provide specialist hospice care, educational community outreach and respite care for children, their families, and carers in Romania through sister charity Copii în Dificultate.
Learn more about the incredible work Children in Distress does at childrenindistress.org/who-we-are/
THE PROJECT
In 2024, Children in Distress celebrated a monumental 35 years of service, and what better way to mark this milestone than with a brand refresh? We worked with their established logo to create a vibrant, modern brand identity that embodies the charity’s mission. This included a fresh colour palette, playful bold brand background, and a clean, friendly design style, all crafted to help the charity connect with more people and raise awareness.
The refreshed brand is designed to help Children in Distress reach a wider audience and continue their important work. We applied the new look across all touchpoints, from flyers and posters to social media. We also redesigned their newsletter, Vision, as well as their Sponsorship newsletter, and we continue to provide digital and print artwork on a regular basis to keep their communications up-to-date.
The result? A modern, inspiring visual identity that helps Children in Distress tell their story and inspire greater support from their community.