Project Description

Alison Wilkinson


An example of business branding  that ticks all the boxes. Keeping things simple is always key and the branding for Alison Wilkinson Permanent Cosmetics does just that.

website design

About Alison Wilkinson

Alison Wilkinson specialises in Permanent Cosmetics and Skin Aesthetics. They have a beautiful, modern clinic in a prime location on Castleford’s Bank Street.

Owned and run by Alison, a professionally trained technician, Alison Wilkinson PC offers a complete range of bespoke treatments.

Alison is highly skilled and trained to offer everything from small beauty treatments including Nouveau Lashes and Brow Grooming to advanced aesthetics including permanent make up, skin peels and microneedling.

What we do

The business branding brief was to give Alison’s established clinic a refreshed identity. This was to include a new logo design and branding, website, promotional and informational literature.

The key element was the AW monogram logo icon which was developed into a bespoke seamless brand pattern and runs throughout all the company’s promotions.

Keeping things simple, the over all look was modern, minimal and monochrome. Alison was keen to have a logo that was symmetrical to reflect the process of creating beauty symmetry through the fine and precise art of permanent cosmetics.

This symmetry and balance was carried throughout the business branding which used Alison’s already chosen brand font.

To see more about Alison Wilkinson PC, visit their website.

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