The business branding brief was to give Alison’s established clinic a refreshed identity. This was to include logo design and branding, website and promotional and informational literature.
The key element was the AW monogram logo icon which was developed into a bespoke seamless brand pattern and runs throughout all the company’s branding and promotional items.
Keeping things simple the over all look was modern, minimal and monochrome. Alison was keen to have a logo that was symmetrical to reflect the process of creating beauty symmetry through the fine and precise art of semi-permanent cosmetics.
This symmetry and balance was carried throughout the business branding which used Alison’s already chosen brand font .
See more about Alison Wilkinson SPC one their website